we believe

that Peter Drucker was right when he said that ‘culture eats strategy for breakfast.’

we believe

that unstoppable cultures create high performing organizations.

we believe

it’s OK to come to work with a smile, but leave with a bigger one. 

we believe

that freedom trumps rules, and that autonomy beats handbooks every day of the week.

we believe

that bosses should be mentors not prison guards. 

we believe

in creating stories worthy of being told.

we believe

in infusing environments with optimism.

we believe

that hard work should not go unnoticed.

we believe

in the type of energy that cannot be contained.

we believe

that something fun should happen every day.

we believe

it's imperative to be consistent in discipline.

we believe

that compassion is more contagious than pink eye.

we believe

in intentionally creating space to dream, create, and explore.

we believe

in serving others not because we must, but because we can.

we believe

it’s essential to give all employees every tool they need to succeed. 

we believe

in the Golden Rule. 

we believe

that employees should feel as proud of their workplace as they do their kids. 

we believe

in not only showing employees that they are valued, but loved.

we believe

in family dinners where employees can’t wait to share about their day. 

we believe

in an authentic passion for people - for their stories, their hopes, their dreams, and their fears.

we believe

in Hanover Bear’s experience in the Nashville Airport.
*Video examples sourced from Southwest Airlines: Our Purpose and Vision

we believe

that one extra hug is so worth it.
*Video examples sourced from Southwest Airlines: Our Purpose and Vision

we believe

in finding turkey sandwiches.
*Video examples sourced from Southwest Airlines: Our Purpose and Vision

we believe

in organizational cultures that put people first, are constantly nourished, and share stories relentlessly.

we believe

that any organization can create and sustain a culture of enduring greatness.
We deeply believe unstoppable cultures are possible.