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Businessolver

5 Ways Southwest Airlines Built an Unstoppable Culture (and How You Can Too)


With unemployment numbers at record lows, and the addition of 313,000 jobs in February, companies are battling for talented and qualified employees to join their teams.

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Former Southwest comms chief Hardage launches culture-focused consultancy


The consultancy will help companies develop environments that help them hire and retain talent.

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Working for the Brand

Working for the Brand


Injecting enthusiasm and a sense of ownership among employees is a crucial first step in establishing a culture upon which strong brands are built.

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Behind the Southwest Culture


The word-of-mouth on Southwest Airlines has been terrific for years...My key mission was to find out the values that motivate its people. Ginger mentioned three that are instilled in every employee hired.

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PR Week

A focus on keeping customers and employees informed and enthused.


Corporate culture and employee moral are as critical to the success of Southwest Airlines as runway and landing gear.

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Morale Booster


One of the cornerstones of a corporate culture and employee morale envied by most businesses is Ginger Hardage, who has been with Southwest since 1990.

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