Unstoppable Cultures: Creating and Sustaining Organizations of Enduring Greatness
Every company has a culture. For some, it's a culture of innovation - new, never been done before ideas. For others, it's fun (birthday cakes and costumes are often involved). For some, it’s toxicity and gossip. There are cultures that celebrate loyalty, hard work, or profit above all else. There are cultures that are both intentional and accidental. There are cultures that draw people in and ones that drive people away. There are cultures that detract from the mission of the organization, cultures that must be overcome or compensated for, cultures that derail or dead end. Surely, you can resonate with at least one of those descriptions.
But then, there are cultures that are unstoppable. Unstoppable Cultures put people first, are consistent in nurturing their culture through systems, and are relentless in storytelling. In this signature talk from Ginger, she will walk you through these critical characteristics of unstoppable cultures. You will undoubtedly leave with both practical and inspiring ideas on how to begin the journey of building the culture you always dreamed of for your organization.
Building a Brand from the Inside Out
What do you think about when you think about a brand? A logo? A website? A stock symbol? Maybe. But these are just expressions of a brand; they are not what brings a brand to life. So if not these elements, what is the most important thing when we think about our brands? Ginger has a simple answer - people.
In this inspiring talk, Ginger discusses why employee engagement is the single most important element when any of us are thinking about our brands. She knows that the way an organization behaves on the inside will find its way to the outside, and that the true character of any company is expressed by its people. In “Building a Brand from the Inside Out,” learn from this 25-year Southwest Airlines veteran about creating an “employee first” culture where employees are engaged, act like owners, and are connected to their organization’s purpose.
The Power of Purpose
If we look back to our parents’ and grandparents’ generation of organizations, winning was often defined quite simply - as producing the most widgets for the least amount of money. Profits along were the name of the game to companies and a paycheck was all that mattered to employees.
But times have changed. These days, leaders understand deeply that aligning their organization to a deeper, rooted purpose - and ensuring that their employees and even customers are bought in to this purpose - is critical. Purpose mobilizes an organization in a way that profits alone cannot; today’s most successful companies consistently thread purpose and values throughout their organizations, including hiring, training, customer delivery, and performance management. In this talk, Ginger will inspire with insights from category-leading companies that are harnessing a well-defined purpose to propel their success.
Waking the Zombies
How many people do you know who are “workplace zombies?” They show up, get tasks done, and earn a paycheck, but the lights aren’t all the way on. These workplace zombies - doing all right on the outside but checked out on the inside - are signs that a culture is on its way to being dead. And it’s happening more than you may think - Gallup estimates that only 31% of the US workforce can be described as truly engaged.
But there is hope! Leaders can impact change in the cultures of their organizations and awaken the zombies. In this talk, Ginger will lead you through steps you can take to transform your culture from one with disengaged employees to one who are bought into the mission of your organization, excited to come to work each day, and alive inside.
It’s OK to Smile at Work
Most of us agree that the culture of an organization is something that must be intentionally designed. The strategies and principles behind an organization’s culture must have champions, leaders who are decision makers and influencers and can impact the values and practices for employees. However, what about all of the employees who aren’t in charge of culture? Is there a place for entry level sales associates, finance and legal managers, and administrators to impact culture?
The answer is absolutely yes, and in this talk, Ginger will speak on how every single individual can play a role in shaping and reinforcing the cultural values of their organization. Ginger believes that it’s okay to smile at work, and that sometimes something as small as a smile can create a ripple effect on a company’s culture.